Strategy
Swamp Club — Lean Ramp
Scenario
Compare scenarios →Baseline tiers with deferred R&D cadence and a later AE hire — pulls the cash trough inside the horizon.
2 tiers · 36-month horizon · DCF over 60 months at 0.83%/mo · starting cash $500,000
Starting cash
$500,000
cash on hand at M0
Active customers
1186
MRR
$179,668
ARR
$2,156,022
LTV : CAC
8.4×
Skok's healthy zone is 3× and above. Below 1× the business is underwater.Healthy
LTV
$1,098
CAC
$182
Payback
2.7 mo
Gross margin
78%
ARPA — new
$64
ARPA — base
$152
Gross MRR churn
2.8%
Expansion: 1.1%
Net MRR churn
-0.31%
Negative churn
Aggregate LTV, CAC, and ARPA_new are weighted by new-customer mix at M36. Gross margin is weighted by current MRR mix. Net MRR churn nets out expansion and the dollar effect of tier migration.
Starter
starterPrice/mo$49
Funnel (self-serve)5000 vis · 4.0% → 40%
Churn (early → steady)15% → 5%
Expansion0.5%
Gross margin85%
Starting0
Active904
MRR$46,069
ARR$552,833
LTV : CAC5.7×
HealthyLTV (in-tier)
$560
CAC (effective)
$98
Payback
2.4 mo
LTV (journey)
$1,541
CAC (direct)
$94
Gross margin
85%
Pro
proPrice/mo$299
Funnel (sales-led)100 leads · 50% → 25% → 40%
Churn (early → steady)5% → 1%
Expansion2.0%
Gross margin75%
Marketing/mo$1500
Starting0
Active281
MRR$133,599
ARR$1,603,189
LTV : CAC14.7×
HealthyLTV (in-tier)
$9,701
CAC (effective)
$661
Payback
2.9 mo
LTV (journey)
$9,271
CAC (direct)
$1,600
Gross margin
75%
Starter
funnel @ M36New customers / month over the horizon
Pro
funnel @ M36New customers / month over the horizon
Sales capacity (planning lens)first fully covered: M24
Pro
avg coverage 0.59×Capacity
Expected wins
Org build · hiring plan & roster7 hires realized over M0–M36
Hiring plan
| Role | Cost center | Fully-loaded / mo | Trigger | Cap | Sales productivity |
|---|---|---|---|---|---|
| Founding Engineer | R&DResearch & Development | $17,979 | at M0 | 1 | — |
| Engineer | R&DResearch & Development | $16,096 | cadence M12 / every 12mo | ∞ | — |
| Customer Success | G&AGeneral & Administrative | $9,033 | customers ≥ 300 | 2 | — |
| Account Executive | S&MSales & Marketing | $22,217 | MRR ≥ $100k | 1 | Pro · quota 8/mo · linear · 3mo |
Roster — realized hires
| Start | Role | Cost center | Fully-loaded / mo | Active | Cumulative cost | Sells into |
|---|---|---|---|---|---|---|
| M0 | Founding Engineer | R&DResearch & Development | $17,979 | 37mo | $665,229 | — |
| M5 | Customer Success#1 | G&AGeneral & Administrative | $9,033 | 32mo | $289,067 | — |
| M6 | Customer Success#2 | G&AGeneral & Administrative | $9,033 | 31mo | $280,033 | — |
| M12 | Engineer#1 | R&DResearch & Development | $16,096 | 25mo | $402,396 | — |
| M22 | Account Executive | S&MSales & Marketing | $22,217 | 15mo | $333,250 | Pro · quota 8/mo |
| M24 | Engineer#2 | R&DResearch & Development | $16,096 | 13mo | $209,246 | — |
| M36 | Engineer#3 | R&DResearch & Development | $16,096 | 1mo | $16,096 | — |
7 hires realized over M0–M36
S&M $333,250R&D $1,292,967G&A $569,100Total $2,195,317
Opex by cost center
R&D
S&M
G&A
Operating expenses · plan & realized0 lines · $0 over M0–M36
Expense plan
No itemized expenses configured for this strategy.
Realized expenses
No itemized expenses realized over the horizon.
Sales reps · ramp & coveragefirst fully covered: M24
Account Executive
1 / 1 firedSells intoPro
Quota / mo8 deals
Ramplinear · 3mo
Fully-loaded / mo$22,217
Avg coverage over horizon0.59×
Per-rep ramp · productivity over time
#1 · M22@M36: 100%
Tier migration
Monthly migration rate from row → column. Empty cells indicate no migration in that direction.
| from \ to | Starter | Pro |
|---|---|---|
| Starter | · | 1.00% |
| Pro | 0.20% | · |
MRR over time
Starter
Pro
MRR movement (aggregate)
New MRR
Expansion MRR
Churned MRR
ARR over time
Starter
Pro
ARR movement (aggregate)
New ARR
Expansion ARR
Churned ARR
Cohort views
View
Cohort revenue bands
earliest vintagelatest cohort
Cohort retention
| Cohort | M+0 | M+1 | M+2 | M+3 | M+4 | M+5 | M+6 | M+7 | M+8 | M+9 | M+10 | M+11 | M+12 | M+13 | M+14 | M+15 | M+16 | M+17 | M+18 | M+19 | M+20 | M+21 | M+22 | M+23 | M+24 | M+25 | M+26 | M+27 | M+28 | M+29 | M+30 | M+31 | M+32 | M+33 | M+34 | M+35 | M+36 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M1 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | 14.8 | 14.3 | 13.8 | 13.4 | 13.0 | |
| M1 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | 2.8 | 2.8 | 2.7 | 2.7 | 2.7 | |
| M2 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | 14.8 | 14.3 | 13.8 | 13.4 | ||
| M2 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | 2.8 | 2.8 | 2.7 | 2.7 | ||
| M3 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | 14.8 | 14.3 | 13.8 | |||
| M3 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | 2.8 | 2.8 | 2.7 | |||
| M4 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | 14.8 | 14.3 | ||||
| M4 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | 2.8 | 2.8 | ||||
| M5 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | 14.8 | |||||
| M5 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | 2.8 | |||||
| M6 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | 15.3 | ||||||
| M6 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | ||||||
| M7 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | 15.9 | |||||||
| M7 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | 2.9 | |||||||
| M8 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | 16.5 | ||||||||
| M8 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | 2.9 | ||||||||
| M9 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | 17.1 | |||||||||
| M9 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | 2.9 | |||||||||
| M10 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | 17.7 | ||||||||||
| M10 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | 3.0 | ||||||||||
| M11 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | 18.4 | |||||||||||
| M11 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | 3.0 | |||||||||||
| M12 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | 19.1 | ||||||||||||
| M12 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 | ||||||||||||
| M13 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | 19.9 | |||||||||||||
| M13 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | |||||||||||||
| M14 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | 20.7 | ||||||||||||||
| M14 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | 3.1 | ||||||||||||||
| M15 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | 21.5 | |||||||||||||||
| M15 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | 3.1 | |||||||||||||||
| M16 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | 22.4 | ||||||||||||||||
| M16 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | 3.2 | ||||||||||||||||
| M17 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | 23.4 | |||||||||||||||||
| M17 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | 3.2 | |||||||||||||||||
| M18 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | 24.4 | ||||||||||||||||||
| M18 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | 3.2 | ||||||||||||||||||
| M19 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | 25.5 | |||||||||||||||||||
| M19 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | 3.3 | |||||||||||||||||||
| M20 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | 26.6 | ||||||||||||||||||||
| M20 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | 3.3 | ||||||||||||||||||||
| M21 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | 27.8 | |||||||||||||||||||||
| M21 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | 3.3 | |||||||||||||||||||||
| M22 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | 29.0 | ||||||||||||||||||||||
| M22 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | 3.4 | ||||||||||||||||||||||
| M23 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | 30.4 | |||||||||||||||||||||||
| M23 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | 3.4 | |||||||||||||||||||||||
| M24 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | 31.8 | ||||||||||||||||||||||||
| M24 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | 3.4 | ||||||||||||||||||||||||
| M25 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | 33.3 | |||||||||||||||||||||||||
| M25 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | 3.5 | |||||||||||||||||||||||||
| M26 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | 34.9 | ||||||||||||||||||||||||||
| M26 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | 3.5 | ||||||||||||||||||||||||||
| M27 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | 36.6 | |||||||||||||||||||||||||||
| M27 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | 3.6 | |||||||||||||||||||||||||||
| M28 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | 38.4 | ||||||||||||||||||||||||||||
| M28 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | 3.6 | ||||||||||||||||||||||||||||
| M29 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | 40.3 | |||||||||||||||||||||||||||||
| M29 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | 3.6 | |||||||||||||||||||||||||||||
| M30 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | 42.3 | ||||||||||||||||||||||||||||||
| M30 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | 3.7 | ||||||||||||||||||||||||||||||
| M31 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | 44.5 | |||||||||||||||||||||||||||||||
| M31 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | 3.9 | |||||||||||||||||||||||||||||||
| M32 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | 46.8 | ||||||||||||||||||||||||||||||||
| M32 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | 4.1 | ||||||||||||||||||||||||||||||||
| M33 (starter) | 80.0 | 68.0 | 57.9 | 49.3 | |||||||||||||||||||||||||||||||||
| M33 (pro) | 5.0 | 4.8 | 4.5 | 4.3 | |||||||||||||||||||||||||||||||||
| M34 (starter) | 80.0 | 68.0 | 57.9 | ||||||||||||||||||||||||||||||||||
| M34 (pro) | 5.0 | 4.8 | 4.5 | ||||||||||||||||||||||||||||||||||
| M35 (starter) | 80.0 | 68.0 | |||||||||||||||||||||||||||||||||||
| M35 (pro) | 5.0 | 4.8 | |||||||||||||||||||||||||||||||||||
| M36 (starter) | 80.0 | ||||||||||||||||||||||||||||||||||||
| M36 (pro) | 5.0 |
Revenue
$179,668
EBITDA
$2,689
Total opex
$136,670
Headcount
7
Ending cash
$84,284
Runway
∞
Trough
$84,284 @ M36
Deferred revenue
$290,206
EBITDA over time
Headcount over time
R&D
S&M
G&A
Cash position over time
Billings vs Recognized Revenue
Billings
Recognized Revenue
ARR & customer waterfall (summary)
Where ARR came from, where it went, and the customer counts behind each motion. Vertical layout, calendar-aligned.
Paid customers only · cohort-exact returning count · downgrade not modeled (0 here) · ARR fully annualized
| Line item | Q1 2026 | Q2 2026 | Q3 2026 | Q4 2026 | Q1 2027 | Q2 2027 | Q3 2027 | Q4 2027 | Q1 2028 | Q2 2028 | Q3 2028 | Q4 2028 | Q1 2029partial · 1mo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross New ARR | $129,960 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $64,980 |
| Total Upsell ARR | $587 | $5,183 | $10,283 | $15,607 | $21,224 | $27,042 | $32,988 | $39,001 | $45,035 | $51,049 | $57,013 | $62,901 | $22,260 |
| Downgrade ARR | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Churn ARR | $7,953 | $59,511 | $84,691 | $98,330 | $109,819 | $120,339 | $130,052 | $139,096 | $147,581 | $155,598 | $163,223 | $170,517 | $58,410 |
| Net ARR | $122,594 | $140,611 | $120,532 | $112,217 | $106,345 | $101,643 | $97,875 | $94,845 | $92,394 | $90,391 | $88,730 | $87,324 | $28,829 |
| Exit ARR | $124,700 | $282,038 | $433,384 | $589,628 | $752,351 | $921,907 | $1,098,465 | $1,282,058 | $1,472,618 | $1,670,007 | $1,874,036 | $2,084,486 | $2,156,022 |
| Renewed ARR | $0 | $0 | $0 | $0 | $102,823 | $154,235 | $154,235 | $154,235 | $265,222 | $320,716 | $320,716 | $320,716 | $106,905 |
| # of New Customers | 170 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 85 |
| # of Returning Customers | 0 | 105 | 243 | 363 | 469 | 563 | 645 | 719 | 786 | 846 | 900 | 950 | 1101 |
| Total # of Upsell Customers | 72.8 | 563 | 1000 | 1378 | 1710 | 2002 | 2261 | 2492 | 2698 | 2885 | 3053 | 3207 | 1101 |
| # of Downgrade Customers | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| # of Churn Customers | 12.3 | 88.1 | 117 | 134 | 149 | 162 | 172 | 181 | 189 | 195 | 201 | 205 | 69.4 |
| # of Renewed Customers | 0 | 0 | 0 | 0 | 70.5 | 106 | 106 | 106 | 150 | 172 | 172 | 172 | 57.4 |
| # of Customers Total | 158 | 325 | 463 | 583 | 689 | 783 | 866 | 940 | 1006 | 1066 | 1121 | 1170 | 1186 |
| Average ARR / Customer | $790 | $869 | $936 | $1,011 | $1,092 | $1,178 | $1,269 | $1,364 | $1,464 | $1,566 | $1,672 | $1,781 | $1,818 |
ARR & customer waterfall (by tier)
Same line items, broken out per paid tier. The aggregate row for each line equals the corresponding row in the summary view above.
Same waterfall, per paid tier · Σ across tiers equals the summary view exactly
| Line item | Q1 2026 | Q2 2026 | Q3 2026 | Q4 2026 | Q1 2027 | Q2 2027 | Q3 2027 | Q4 2027 | Q1 2028 | Q2 2028 | Q3 2028 | Q4 2028 | Q1 2029partial · 1mo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross New ARR | $129,960 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $194,940 | $64,980 |
| Starter | $94,080 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $141,120 | $47,040 |
| Pro | $35,880 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $53,820 | $17,940 |
| Total Upsell ARR | $587 | $5,183 | $10,283 | $15,607 | $21,224 | $27,042 | $32,988 | $39,001 | $45,035 | $51,049 | $57,013 | $62,901 | $22,260 |
| Starter | $198 | $1,506 | $2,626 | $3,558 | $4,335 | $4,982 | $5,522 | $5,972 | $6,348 | $6,662 | $6,925 | $7,144 | $2,424 |
| Pro | $389 | $3,676 | $7,657 | $12,049 | $16,889 | $22,060 | $27,466 | $33,029 | $38,687 | $44,387 | $50,088 | $55,757 | $19,836 |
| Downgrade ARR | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Starter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Pro | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Churn ARR | $7,953 | $59,511 | $84,691 | $98,330 | $109,819 | $120,339 | $130,052 | $139,096 | $147,581 | $155,598 | $163,223 | $170,517 | $58,410 |
| Starter | $7,056 | $50,592 | $66,270 | $76,524 | $85,188 | $92,511 | $98,701 | $103,936 | $108,365 | $112,114 | $115,289 | $117,980 | $39,852 |
| Pro | $897 | $8,919 | $18,421 | $21,807 | $24,631 | $27,828 | $31,351 | $35,160 | $39,216 | $43,484 | $47,934 | $52,537 | $18,558 |
| Net ARR | $122,594 | $140,611 | $120,532 | $112,217 | $106,345 | $101,643 | $97,875 | $94,845 | $92,394 | $90,391 | $88,730 | $87,324 | $28,829 |
| Starter | $87,222 | $92,034 | $77,476 | $68,155 | $60,267 | $53,592 | $47,941 | $43,156 | $39,103 | $35,668 | $32,756 | $30,284 | $9,612 |
| Pro | $35,372 | $48,577 | $43,056 | $44,063 | $46,078 | $48,052 | $49,934 | $51,689 | $53,291 | $54,723 | $55,974 | $57,040 | $19,218 |
| Exit ARR | $124,700 | $282,038 | $433,384 | $589,628 | $752,351 | $921,907 | $1,098,465 | $1,282,058 | $1,472,618 | $1,670,007 | $1,874,036 | $2,084,486 | $2,156,022 |
| Starter | $86,826 | $175,825 | $247,955 | $308,790 | $360,053 | $403,196 | $439,451 | $469,855 | $495,287 | $516,487 | $534,082 | $548,599 | $552,833 |
| Pro | $37,875 | $106,213 | $185,429 | $280,837 | $392,298 | $518,711 | $659,014 | $812,203 | $977,332 | $1,153,520 | $1,339,955 | $1,535,887 | $1,603,189 |
| Renewed ARR | $0 | $0 | $0 | $0 | $102,823 | $154,235 | $154,235 | $154,235 | $265,222 | $320,716 | $320,716 | $320,716 | $106,905 |
| Starter | $0 | $0 | $0 | $0 | $34,349 | $51,523 | $51,523 | $51,523 | $69,099 | $77,887 | $77,887 | $77,887 | $25,962 |
| Pro | $0 | $0 | $0 | $0 | $68,474 | $102,711 | $102,711 | $102,711 | $196,123 | $242,830 | $242,830 | $242,830 | $80,943 |
| # of New Customers | 170 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 255 | 85 |
| Starter | 160 | 240 | 240 | 240 | 240 | 240 | 240 | 240 | 240 | 240 | 240 | 240 | 80 |
| Pro | 10 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 5 |
| # of Returning Customers | 0 | 105 | 243 | 363 | 469 | 563 | 645 | 719 | 786 | 846 | 900 | 950 | 1101 |
| Starter | 0 | 92.6 | 212 | 311 | 394 | 463 | 520 | 568 | 609 | 642 | 670 | 694 | 824 |
| Pro | 0 | 11.9 | 30.9 | 52.1 | 75.1 | 99.6 | 125 | 151 | 177 | 204 | 230 | 257 | 276 |
| Total # of Upsell Customers | 72.8 | 563 | 1000 | 1378 | 1710 | 2002 | 2261 | 2492 | 2698 | 2885 | 3053 | 3207 | 1101 |
| Starter | 67.3 | 512 | 893 | 1210 | 1474 | 1695 | 1878 | 2031 | 2159 | 2266 | 2355 | 2430 | 824 |
| Pro | 5.4 | 51.2 | 107 | 168 | 235 | 307 | 383 | 460 | 539 | 619 | 698 | 777 | 276 |
| # of Downgrade Customers | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Starter | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Pro | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| # of Churn Customers | 12.3 | 88.1 | 117 | 134 | 149 | 162 | 172 | 181 | 189 | 195 | 201 | 205 | 69.4 |
| Starter | 12 | 85.7 | 112 | 129 | 143 | 154 | 164 | 172 | 179 | 185 | 190 | 194 | 65.3 |
| Pro | 0.3 | 2.4 | 4.9 | 5.7 | 6.4 | 7.1 | 7.8 | 8.6 | 9.4 | 10.2 | 11.0 | 11.8 | 4.1 |
| # of Renewed Customers | 0 | 0 | 0 | 0 | 70.5 | 106 | 106 | 106 | 150 | 172 | 172 | 172 | 57.4 |
| Starter | 0 | 0 | 0 | 0 | 55.1 | 82.7 | 82.7 | 82.7 | 109 | 123 | 123 | 123 | 40.9 |
| Pro | 0 | 0 | 0 | 0 | 15.4 | 23.1 | 23.1 | 23.1 | 40.7 | 49.5 | 49.5 | 49.5 | 16.5 |
| # of Customers Total | 158 | 325 | 463 | 583 | 689 | 783 | 866 | 940 | 1006 | 1066 | 1121 | 1170 | 1186 |
| Starter | 147 | 297 | 416 | 515 | 598 | 667 | 724 | 772 | 813 | 846 | 874 | 898 | 904 |
| Pro | 10.4 | 28.1 | 47.0 | 68.2 | 91.3 | 116 | 141 | 167 | 194 | 220 | 246 | 273 | 281 |
| Average ARR / Customer | $790 | $869 | $936 | $1,011 | $1,092 | $1,178 | $1,269 | $1,364 | $1,464 | $1,566 | $1,672 | $1,781 | $1,818 |
| Starter | $589 | $593 | $596 | $599 | $602 | $605 | $607 | $608 | $610 | $610 | $611 | $611 | $611 |
| Pro | $3,635 | $3,784 | $3,945 | $4,118 | $4,299 | $4,483 | $4,670 | $4,860 | $5,050 | $5,243 | $5,437 | $5,632 | $5,697 |
P&L statement
Vertical layout, calendar-aligned. Toggle monthly / quarterly / yearly columns.
Calendar-aligned · partial periods shown with their available months
| Line item | Q1 2026 | Q2 2026 | Q3 2026 | Q4 2026 | Q1 2027 | Q2 2027 | Q3 2027 | Q4 2027 | Q1 2028 | Q2 2028 | Q3 2028 | Q4 2028 | Q1 2029partial · 1mo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bookings | $130,547 | $200,123 | $205,223 | $210,547 | $216,164 | $221,982 | $227,928 | $233,941 | $239,975 | $245,989 | $251,953 | $257,841 | $87,240 |
| Exit ARR | $124,700 | $282,038 | $433,384 | $589,628 | $752,351 | $921,907 | $1,098,465 | $1,282,058 | $1,472,618 | $1,670,007 | $1,874,036 | $2,084,486 | $2,156,022 |
| Q/Q ARR Growth | — | +126.2% | +53.7% | +36.1% | +27.6% | +22.5% | +19.2% | +16.7% | +14.9% | +13.4% | +12.2% | +11.2% | +3.4% |
| Revenue | $15,807 | $57,757 | $95,714 | $134,271 | $174,403 | $216,218 | $259,773 | $305,085 | $352,147 | $400,928 | $451,386 | $503,467 | $179,668 |
| Cost of Operations | $2,836 | $10,729 | $18,308 | $26,336 | $35,010 | $44,320 | $54,247 | $64,768 | $75,858 | $87,489 | $99,635 | $112,268 | $40,310 |
| Gross Profit | $12,971 | $47,028 | $77,406 | $107,935 | $139,393 | $171,898 | $205,525 | $240,317 | $276,289 | $313,439 | $351,751 | $391,200 | $139,358 |
| Gross Margin | 82.1% | 81.4% | 80.9% | 80.4% | 79.9% | 79.5% | 79.1% | 78.8% | 78.5% | 78.2% | 77.9% | 77.7% | 77.6% |
| Total R&D | $59,937 | $59,937 | $59,937 | $59,937 | $108,225 | $108,225 | $108,225 | $108,225 | $156,513 | $156,513 | $156,513 | $156,513 | $68,267 |
| Total Sales & Mktg | $38,500 | $54,000 | $58,500 | $58,500 | $66,000 | $66,000 | $66,000 | $110,433 | $132,650 | $132,650 | $132,650 | $132,650 | $44,217 |
| Total G&A | $9,181 | $18,776 | $64,540 | $65,172 | $65,844 | $66,557 | $67,313 | $68,116 | $68,967 | $69,871 | $70,830 | $71,848 | $24,186 |
| Operating Expenses | $107,619 | $132,714 | $182,977 | $183,610 | $240,069 | $240,782 | $241,538 | $286,774 | $358,130 | $359,034 | $359,993 | $361,011 | $136,670 |
| EBITDA | -$94,648 | -$85,686 | -$105,571 | -$75,674 | -$100,676 | -$68,884 | -$36,013 | -$46,457 | -$81,841 | -$45,595 | -$8,242 | $30,189 | $2,689 |
| Interest/Dividend | $1,490 | $1,346 | $1,210 | $1,050 | $902 | $808 | $797 | $812 | $661 | $515 | $425 | $363 | $110 |
| Net Income | -$93,158 | -$84,341 | -$104,361 | -$74,624 | -$99,774 | -$68,076 | -$35,216 | -$45,645 | -$81,180 | -$45,080 | -$7,817 | $30,551 | $2,798 |
| Headcount | 1 | 2 | 3 | 3 | 4 | 4 | 4 | 5 | 6 | 6 | 6 | 6 | 7 |
| Cash on Hand | $440,511 | $407,898 | $350,209 | $311,305 | $263,159 | $253,540 | $261,335 | $236,864 | $176,558 | $144,066 | $121,784 | $105,273 | $84,284 |
P&L (monthly, horizontal)
| Month | Bookings | Exit ARR | Q/Q ARR Growth | Revenue | Cost of Operations | Gross Profit | Gross Margin | R&D | S&M | G&A | Operating Expenses | EBITDA | Interest/Dividend | Net Income | Headcount | Cash on Hand |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M0 | $0 | $0 | — | $0 | $0 | $0 | — | $19,979 | $2,500 | $3,000 | $25,479 | -$25,479 | $521 | -$24,958 | 1 | $475,042 |
| M1 | $64,980 | $64,980 | — | $5,415 | $962 | $4,453 | 82.2% | $19,979 | $18,000 | $3,060 | $41,039 | -$36,586 | $495 | -$36,091 | 1 | $455,396 |
| M2 | $65,567 | $124,700 | — | $10,392 | $1,874 | $8,517 | 82.0% | $19,979 | $18,000 | $3,121 | $41,100 | -$32,583 | $474 | -$32,109 | 1 | $440,511 |
| M3 | $66,143 | $179,888 | — | $14,991 | $2,744 | $12,247 | 81.7% | $19,979 | $18,000 | $3,184 | $41,163 | -$28,916 | $459 | -$28,457 | 1 | $429,536 |
| M4 | $66,707 | $231,154 | +255.7% | $19,263 | $3,575 | $15,688 | 81.4% | $19,979 | $18,000 | $3,247 | $41,226 | -$25,538 | $447 | -$25,091 | 1 | $421,754 |
| M5 | $67,272 | $282,038 | +126.2% | $23,503 | $4,411 | $19,093 | 81.2% | $19,979 | $18,000 | $12,346 | $50,325 | -$31,232 | $439 | -$30,793 | 2 | $407,898 |
| M6 | $67,838 | $332,537 | +84.9% | $27,711 | $5,251 | $22,461 | 81.1% | $19,979 | $19,500 | $21,445 | $60,924 | -$38,464 | $425 | -$38,039 | 3 | $386,234 |
| M7 | $68,403 | $382,647 | +65.5% | $31,887 | $6,095 | $25,793 | 80.9% | $19,979 | $19,500 | $21,513 | $60,992 | -$35,199 | $402 | -$34,797 | 3 | $367,077 |
| M8 | $68,982 | $433,384 | +53.7% | $36,115 | $6,963 | $29,153 | 80.7% | $19,979 | $19,500 | $21,582 | $61,061 | -$31,908 | $382 | -$31,526 | 3 | $350,209 |
| M9 | $69,574 | $484,777 | +45.8% | $40,398 | $7,855 | $32,544 | 80.6% | $19,979 | $19,500 | $21,652 | $61,131 | -$28,588 | $365 | -$28,223 | 3 | $335,420 |
| M10 | $70,179 | $536,851 | +40.3% | $44,738 | $8,771 | $35,967 | 80.4% | $19,979 | $19,500 | $21,724 | $61,203 | -$25,236 | $349 | -$24,886 | 3 | $322,515 |
| M11 | $70,794 | $589,628 | +36.1% | $49,136 | $9,711 | $39,425 | 80.2% | $19,979 | $19,500 | $21,797 | $61,276 | -$21,851 | $336 | -$21,515 | 3 | $311,305 |
| M12 | $71,419 | $643,127 | +32.7% | $53,594 | $10,675 | $42,919 | 80.1% | $36,075 | $22,000 | $21,871 | $79,946 | -$37,027 | $324 | -$36,703 | 4 | $283,016 |
| M13 | $72,052 | $697,364 | +29.9% | $58,114 | $11,662 | $46,451 | 79.9% | $36,075 | $22,000 | $21,947 | $80,022 | -$33,571 | $295 | -$33,276 | 4 | $271,450 |
| M14 | $72,693 | $752,351 | +27.6% | $62,696 | $12,674 | $50,022 | 79.8% | $36,075 | $22,000 | $22,025 | $80,100 | -$30,078 | $283 | -$29,795 | 4 | $263,159 |
| M15 | $73,340 | $808,099 | +25.7% | $67,342 | $13,708 | $53,633 | 79.6% | $36,075 | $22,000 | $22,104 | $80,179 | -$26,546 | $274 | -$26,272 | 4 | $257,661 |
| M16 | $73,992 | $864,615 | +24.0% | $72,051 | $14,766 | $57,285 | 79.5% | $36,075 | $22,000 | $22,185 | $80,260 | -$22,975 | $268 | -$22,706 | 4 | $254,530 |
| M17 | $74,650 | $921,907 | +22.5% | $76,826 | $15,846 | $60,979 | 79.4% | $36,075 | $22,000 | $22,267 | $80,342 | -$19,363 | $265 | -$19,098 | 4 | $253,540 |
| M18 | $75,311 | $979,977 | +21.3% | $81,665 | $16,950 | $64,715 | 79.2% | $36,075 | $22,000 | $22,351 | $80,426 | -$15,711 | $264 | -$15,447 | 4 | $254,479 |
| M19 | $75,975 | $1,038,830 | +20.1% | $86,569 | $18,075 | $68,494 | 79.1% | $36,075 | $22,000 | $22,437 | $80,512 | -$12,018 | $265 | -$11,753 | 4 | $257,141 |
| M20 | $76,642 | $1,098,465 | +19.2% | $91,539 | $19,223 | $72,316 | 79.0% | $36,075 | $22,000 | $22,525 | $80,600 | -$8,283 | $268 | -$8,016 | 4 | $261,335 |
| M21 | $77,310 | $1,158,882 | +18.3% | $96,574 | $20,392 | $76,182 | 78.9% | $36,075 | $22,000 | $22,614 | $80,689 | -$4,507 | $272 | -$4,235 | 4 | $266,877 |
| M22 | $77,980 | $1,220,081 | +17.4% | $101,673 | $21,582 | $80,091 | 78.8% | $36,075 | $44,217 | $22,705 | $102,996 | -$22,905 | $278 | -$22,627 | 5 | $251,377 |
| M23 | $78,651 | $1,282,058 | +16.7% | $106,838 | $22,794 | $84,044 | 78.7% | $36,075 | $44,217 | $22,797 | $103,089 | -$19,045 | $262 | -$18,783 | 5 | $236,864 |
| M24 | $79,321 | $1,344,810 | +16.0% | $112,067 | $24,026 | $88,041 | 78.6% | $52,171 | $44,217 | $22,892 | $119,279 | -$31,239 | $247 | -$30,992 | 6 | $207,085 |
| M25 | $79,992 | $1,408,331 | +15.4% | $117,361 | $25,279 | $92,082 | 78.5% | $52,171 | $44,217 | $22,988 | $119,376 | -$27,294 | $216 | -$27,079 | 6 | $190,688 |
| M26 | $80,662 | $1,472,618 | +14.9% | $122,718 | $26,552 | $96,166 | 78.4% | $52,171 | $44,217 | $23,087 | $119,474 | -$23,308 | $199 | -$23,110 | 6 | $176,558 |
| M27 | $81,330 | $1,537,664 | +14.3% | $128,139 | $27,845 | $100,294 | 78.3% | $52,171 | $44,217 | $23,187 | $119,575 | -$19,281 | $184 | -$19,097 | 6 | $164,288 |
| M28 | $81,997 | $1,603,463 | +13.9% | $133,622 | $29,157 | $104,465 | 78.2% | $52,171 | $44,217 | $23,290 | $119,677 | -$15,212 | $171 | -$15,041 | 6 | $153,521 |
| M29 | $82,662 | $1,670,007 | +13.4% | $139,167 | $30,488 | $108,680 | 78.1% | $52,171 | $44,217 | $23,394 | $119,782 | -$11,102 | $160 | -$10,942 | 6 | $144,066 |
| M30 | $83,325 | $1,737,289 | +13.0% | $144,774 | $31,837 | $112,937 | 78.0% | $52,171 | $44,217 | $23,501 | $119,888 | -$6,952 | $150 | -$6,802 | 6 | $135,738 |
| M31 | $83,985 | $1,805,302 | +12.6% | $150,442 | $33,206 | $117,236 | 77.9% | $52,171 | $44,217 | $23,609 | $119,997 | -$2,761 | $141 | -$2,619 | 6 | $128,366 |
| M32 | $84,643 | $1,874,036 | +12.2% | $156,170 | $34,592 | $121,578 | 77.8% | $52,171 | $44,217 | $23,720 | $120,108 | $1,470 | $134 | $1,604 | 6 | $121,784 |
| M33 | $85,297 | $1,943,485 | +11.9% | $161,957 | $35,996 | $125,961 | 77.8% | $52,171 | $44,217 | $23,833 | $120,221 | $5,741 | $127 | $5,867 | 6 | $115,839 |
| M34 | $85,948 | $2,013,637 | +11.5% | $167,803 | $37,417 | $130,386 | 77.7% | $52,171 | $44,217 | $23,949 | $120,336 | $10,050 | $121 | $10,171 | 6 | $110,382 |
| M35 | $86,596 | $2,084,486 | +11.2% | $173,707 | $38,855 | $134,852 | 77.6% | $52,171 | $44,217 | $24,066 | $120,454 | $14,398 | $115 | $14,513 | 6 | $105,273 |
| M36 | $87,240 | $2,156,022 | +10.9% | $179,668 | $40,310 | $139,358 | 77.6% | $68,267 | $44,217 | $24,186 | $136,670 | $2,689 | $110 | $2,798 | 7 | $84,284 |
Cash flow (monthly)
| Month | Bookings | Billings | Revenue | Δ Deferred | Deferred | Cash Opex | Δ Cash | Ending Cash |
|---|---|---|---|---|---|---|---|---|
| M0 | $0 | $0 | $0 | $0 | $0 | $25,479 | -$24,958 | $475,042 |
| M1 | $21,860 | $21,860 | $5,415 | $16,445 | $16,445 | $42,001 | -$19,646 | $455,396 |
| M2 | $24,317 | $27,615 | $10,392 | $17,224 | $33,669 | $42,975 | -$14,885 | $440,511 |
| M3 | $26,385 | $32,473 | $14,991 | $17,482 | $51,151 | $43,907 | -$10,975 | $429,536 |
| M4 | $28,125 | $36,572 | $19,263 | $17,310 | $68,460 | $44,801 | -$7,781 | $421,754 |
| M5 | $29,762 | $40,439 | $23,503 | $16,936 | $85,396 | $54,735 | -$13,857 | $407,898 |
| M6 | $31,303 | $44,087 | $27,711 | $16,375 | $101,772 | $66,175 | -$21,663 | $386,234 |
| M7 | $32,752 | $47,527 | $31,887 | $15,640 | $117,412 | $67,087 | -$19,157 | $367,077 |
| M8 | $34,115 | $50,772 | $36,115 | $14,657 | $132,069 | $68,023 | -$16,869 | $350,209 |
| M9 | $35,398 | $53,833 | $40,398 | $13,434 | $145,503 | $68,986 | -$14,788 | $335,420 |
| M10 | $36,605 | $56,719 | $44,738 | $11,981 | $157,485 | $69,973 | -$12,905 | $322,515 |
| M11 | $37,741 | $59,441 | $49,136 | $10,305 | $167,790 | $70,987 | -$11,210 | $311,305 |
| M12 | $38,810 | $62,008 | $53,594 | $8,414 | $176,203 | $90,621 | -$28,289 | $283,016 |
| M13 | $55,211 | $79,824 | $58,114 | $21,710 | $197,914 | $91,685 | -$11,566 | $271,450 |
| M14 | $58,251 | $84,200 | $62,696 | $21,504 | $219,418 | $92,774 | -$8,291 | $263,159 |
| M15 | $60,904 | $88,114 | $67,342 | $20,773 | $240,191 | $93,887 | -$5,499 | $257,661 |
| M16 | $63,226 | $91,627 | $72,051 | $19,575 | $259,766 | $95,026 | -$3,131 | $254,530 |
| M17 | $65,410 | $94,935 | $76,826 | $18,109 | $277,875 | $96,189 | -$989 | $253,540 |
| M18 | $67,465 | $98,050 | $81,665 | $16,385 | $294,260 | $97,376 | $938 | $254,479 |
| M19 | $69,399 | $100,985 | $86,569 | $14,415 | $308,676 | $98,587 | $2,662 | $257,141 |
| M20 | $71,219 | $103,748 | $91,539 | $12,209 | $320,885 | $99,822 | $4,194 | $261,335 |
| M21 | $72,932 | $106,350 | $96,574 | $9,777 | $330,662 | $101,080 | $5,542 | $266,877 |
| M22 | $74,543 | $108,801 | $101,673 | $7,127 | $337,789 | $124,579 | -$15,500 | $251,377 |
| M23 | $76,060 | $111,108 | $106,838 | $4,270 | $342,059 | $125,883 | -$14,513 | $236,864 |
| M24 | $77,488 | $113,281 | $112,067 | $1,213 | $343,272 | $143,306 | -$29,779 | $207,085 |
| M25 | $91,549 | $128,043 | $117,361 | $10,682 | $353,954 | $144,655 | -$16,397 | $190,688 |
| M26 | $94,543 | $131,698 | $122,718 | $8,980 | $362,933 | $146,027 | -$14,130 | $176,558 |
| M27 | $97,190 | $134,966 | $128,139 | $6,827 | $369,760 | $147,420 | -$12,270 | $164,288 |
| M28 | $99,536 | $137,896 | $133,622 | $4,274 | $374,035 | $148,834 | -$10,767 | $153,521 |
| M29 | $101,744 | $140,654 | $139,167 | $1,486 | $375,521 | $150,269 | -$9,456 | $144,066 |
| M30 | $103,822 | $143,248 | $144,774 | -$1,526 | $373,995 | $151,726 | -$8,328 | $135,738 |
| M31 | $105,778 | $145,689 | $150,442 | -$4,753 | $369,242 | $153,203 | -$7,372 | $128,366 |
| M32 | $107,619 | $147,985 | $156,170 | -$8,185 | $361,057 | $154,700 | -$6,581 | $121,784 |
| M33 | $109,352 | $150,144 | $161,957 | -$11,813 | $349,244 | $156,216 | -$5,945 | $115,839 |
| M34 | $110,983 | $152,175 | $167,803 | -$15,628 | $333,616 | $157,753 | -$5,457 | $110,382 |
| M35 | $112,519 | $154,085 | $173,707 | -$19,622 | $313,994 | $159,309 | -$5,109 | $105,273 |
| M36 | $113,965 | $155,881 | $179,668 | -$23,788 | $290,206 | $176,980 | -$20,989 | $84,284 |
Monthly projection (aggregate)
| Month | New | Churned | Active | MRR | ARR |
|---|---|---|---|---|---|
| M0 | 0 | 0 | 0 | $0 | $0 |
| M1 | 85 | 0 | 85 | $5,415 | $64,980 |
| M2 | 85 | 12.3 | 157.8 | $10,392 | $124,700 |
| M3 | 85 | 22.6 | 220.1 | $14,991 | $179,888 |
| M4 | 85 | 31.4 | 273.7 | $19,263 | $231,154 |
| M5 | 85 | 34.1 | 324.6 | $23,503 | $282,038 |
| M6 | 85 | 36.6 | 373 | $27,711 | $332,537 |
| M7 | 85 | 39.1 | 419 | $31,887 | $382,647 |
| M8 | 85 | 41.1 | 462.9 | $36,115 | $433,384 |
| M9 | 85 | 43 | 504.8 | $40,398 | $484,777 |
| M10 | 85 | 44.9 | 545 | $44,738 | $536,851 |
| M11 | 85 | 46.6 | 583.4 | $49,136 | $589,628 |
| M12 | 85 | 48.2 | 620.2 | $53,594 | $643,127 |
| M13 | 85 | 49.7 | 655.4 | $58,114 | $697,364 |
| M14 | 85 | 51.2 | 689.2 | $62,696 | $752,351 |
| M15 | 85 | 52.6 | 721.6 | $67,342 | $808,099 |
| M16 | 85 | 53.9 | 752.8 | $72,051 | $864,615 |
| M17 | 85 | 55.1 | 782.7 | $76,826 | $921,907 |
| M18 | 85 | 56.3 | 811.4 | $81,665 | $979,977 |
| M19 | 85 | 57.4 | 839 | $86,569 | $1,038,830 |
| M20 | 85 | 58.4 | 865.6 | $91,539 | $1,098,465 |
| M21 | 85 | 59.4 | 891.2 | $96,574 | $1,158,882 |
| M22 | 85 | 60.3 | 915.8 | $101,673 | $1,220,081 |
| M23 | 85 | 61.2 | 939.6 | $106,838 | $1,282,058 |
| M24 | 85 | 62.1 | 962.6 | $112,067 | $1,344,810 |
| M25 | 85 | 62.9 | 984.7 | $117,361 | $1,408,331 |
| M26 | 85 | 63.6 | 1,006.1 | $122,718 | $1,472,618 |
| M27 | 85 | 64.3 | 1,026.7 | $128,139 | $1,537,664 |
| M28 | 85 | 65 | 1,046.7 | $133,622 | $1,603,463 |
| M29 | 85 | 65.7 | 1,066.1 | $139,167 | $1,670,007 |
| M30 | 85 | 66.3 | 1,084.8 | $144,774 | $1,737,289 |
| M31 | 85 | 66.9 | 1,102.9 | $150,442 | $1,805,302 |
| M32 | 85 | 67.4 | 1,120.5 | $156,170 | $1,874,036 |
| M33 | 85 | 67.9 | 1,137.6 | $161,957 | $1,943,485 |
| M34 | 85 | 68.4 | 1,154.2 | $167,803 | $2,013,637 |
| M35 | 85 | 68.9 | 1,170.2 | $173,707 | $2,084,486 |
| M36 | 85 | 69.4 | 1,185.9 | $179,668 | $2,156,022 |